Every time Apple has designed a new device, the search firm IHS check out parts and try to estimate the bill-of-materials for the new gadget. The resulting price is an approximation of what it costs Apple to build each
iPhone
, Which can provide an idea of what Apple makes from the sale of each device to consumers.
AllThingsD IHS provides an early look at the evaluation of new iPhone 5s this year and iPhone 5c, and finds that Apple probably spends a minimum of $ 191 on the iPhone 5s with 16 GB of onboard storage, plus $ 8 for the mounting at a total cost of $ 199 per device. At the upper end, a 64GB iPhone 5s probably cost around $ 208 for Apple, which is close to the estimate for the iPhone 5, which is said to cost a minimum of $ 205 last year IHS for more storage option low.
The iPhone 5 c is estimated to have a total cost of about $ 173 USD to start for the 16GB model, or $ 183 for the 32GB version $, including $ 7 for assembly. As is usually the case, Apple has managed to reduce costs compared to previous versions, while introducing new unique components such as the ($ 7) fingerprint sensor and radio frequency chips that IHS says are designed exclusively for Apple to be able to handle 13 LTE bands. Both 5s and 5c contain the same combination of radio frequency chips, clocking in at around $ 32 per unit, which is still cheaper than the estimated $ 34 to Radio 5 Band iPhone 5 LTE.
Apple never reveals its devices or supply costs, and there is no way of knowing exactly how close IHS has to set the right prices. Suffice it to say that it is fair to assume that they are on the right track, given its experience and long history. The key takeaway here is that Apple's ability to massage lower prices and margins supply unit until it seems in danger of slipping, and in fact, given this information, Cook and his experience could be more efficient effective than ever.
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